A delicious way to cultivate involvement
Kraft has planted the seeds of involvement in the minds of cracker snackers across the country.
Have you ever bitten into a juicy, vine-ripened tomato or munched on a crisp carrot – picked or plucked directly from your home garden? It’s an incomparable experience. But, it’s one that not everybody gets to have, especially if you’re a city dweller.
How, then, do you transcend the limitations of home gardening and stir people’s curiosity about fresh-from-the-garden food?
If you’re Kraft Foods, you drop a seed packet into every box of your Nabisco brand Triscuit snack crackers and wait to see what blooms. Guided by some simple directions on the back of the box, aspiring young farmers can test their green thumbs by sowing the biodegradable seed packet in a flower pot or small patch of ground.
Kraft has provided a simple way to get people – young and old – involved in the home farming movement. Involvement in a box. Now that’s an idea worth cultivating.
Thanks for being involved today.
Tim