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All you need is love (and a generous dose of worldwide involvement)

2010 January 13
by Tim McCleary
love-drawing

An example of a "Love Drawing" from the Starbucks Love Project site (love artist: Marcelo Henrique Valenzi A, Brazil) -- part of the worldwide effort to raise money to fight AIDS in Africa.

Something touching happened on December 7, 2009 at 1:30 p.m. GMT. A simple event that connected people in 156 countries. Something that demonstrates remarkably coordinated involvement and makes us wonder what else is possible.

On that day last month, regular people in countries all over this globe joined together to sing at exactly the same time to raise awareness of AIDS in Africa. Take a breath and take a listen. Now, watch the video again and look at the lower right corner of the screen. The diversity of country participants is astounding.

The Starbucks Love Project is just one part of the company’s effort to help fight AIDS in Africa. In one year, through their partnership with (RED)™, they have managed to generate enough money to provide more than a 7 million day supply of medicine to help people living with AIDS in Africa.

Singing a simple song, together. If 156 countries can come together to make this happen on the same day, at exactly the same time, imagine what else we can achieve — if we get involved.

Thanks for being involved today.

Tim

One Response leave one →
  1. January 21, 2010

    Tim – Great song, great story, even greater results. Thanks for sharing. Will R

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